Healthcare is a serious business, but it should never be impersonal.

Skin Centre is a world-class dermatological clinic with an incredible customer-focused ethos. Helping their patients to feel comfortable and reduce their anxiety is a number one priority, because they...

“EAT YOURSELF HAPPY” were the words I spied; emblazoned across the chests of three young girls working at a fast-food joint in the food hall. I find the mall an averagely soul-destroying experience at the best of times - this just added to my sense of dreariness. 

Don’t...

As a child, vegetables were my nemesis. I remember furtively herding spinach into a long thin line on my plate and obscuring it with my dinner knife to avoid ingestion. My parents never said anything, so I honestly (and mistakenly) believed I'd fooled my mother with th...

July 25, 2018

Less really can be more.

By clearly identifying your home's target audience, you can cut through the waffle, sending the right message to the right people, without them nodding off along the way. 😎

The brief for this script was simple: 'Focus on first-home buyers and in...

June 20, 2018

All business owners and managers would like exceptional staff in their business but do you know how to attract them? More importantly, do you know how to retain them? It’s more simple than you might imagine. 

THE LAWS OF ATTRACTION

"Hiring the best is your most impo...

June 9, 2018

WANT TO ATTRACT MORE BUYERS? It's time to talk about your real estate scripts.

You could write your script in the traditional style:

This lovely 4-bedroom, 2-bathroom home on a generous 630m2 site is one you won't want to miss. Just a few minutes drive to Mount Maunganui...

May 28, 2018

Anyone with a little knowledge about writing won’t need to read on. For those wanting additional insight, I hope to explain how could 300 ‘simple’ words could possibly take up to three hours to write.

It’s the nature and purpose of good content to be easily read and int...

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